Privacy Policy

1. Personal data policy

Your privacy is important to us at AJKDesign. We are responsible for the personal information you share with us and always treat it with great care and respect.

This policy describes how AJK AB (“AJKDesign”, “we” or “us”) processes, stores and protects your personal data when you shop with us at ajkdesign.eu, visit our website, contact our customer service or otherwise interact with us.

We are continuously working on privacy issues and may therefore update this policy. The latest version can always be found at ajkdesign.eu/integritetspolicy.

The policy also explains your rights under the General Data Protection Regulation (GDPR) and how you can exercise them. We recommend that you read the policy carefully so that you feel confident about how we handle your data.

If you have any questions about our processing of personal data or this policy, please contact us at [email protected] – we will respond as quickly as possible.

Data Controller

AJK AB is the data controller for the processing of personal data described in this policy.

If you provide personal data to one of our partners (e.g. shipping companies or payment providers), the respective partner is responsible for the processing of this data.

If you have any questions about how we handle your personal data, would like to exercise any of your rights or need help, please contact us at:

E-post: [email protected]
Adress: Tumbo Fridhem
Postal address: 635 31 Kvicksund
Organization nummer: 559237-9928

We will respond as quickly as we can.

How do we access your personal data?

We collect personal data primarily directly from you – for example, when you place an order, register an account, contact our customer service or subscribe to our newsletter.

In addition, we may also obtain certain information from third-party sources to ensure that the information is accurate and up-to-date. This includes:

  • Address information from public registers (e.g. population register) so that we have the correct delivery address for you.
  • Credit information from credit reporting agencies, banks or similar institutions – this only occurs when purchasing with an invoice or paying in installments via our payment partner Klarna, to conduct a credit check.

We never collect more data than necessary and always in accordance with the General Data Protection Regulation (GDPR).

What personal data do we process?

We only process the personal data that is necessary to be able to handle your order, delivery, payment and customer contact in a smooth manner.

The categories of personal data we may process are:

  • Contact information: name, delivery address, billing address, email address and telephone number.
  • Identity information: personal identification number (only for invoice or partial payment for credit assessment) and corporate registration number (for corporate customers).
  • Payment details: information needed to complete the payment via our payment partner is never handled by us but directly by our payment partner.
  • Order and purchase history: information about what you ordered, order number, delivery choice and any communication regarding your order.
  • Other case-related information: e.g. information you provide when you contact our customer service, as well as technical information such as IP address when visiting ajkdesign.eu.

We never process sensitive personal data (e.g. information about health, religion or political opinions) and we do not save more information than is necessary for the purpose.

How do we process your personal data?

We process your personal data primarily to fulfill our agreement with you – for example, to handle your order, delivery, payment and customer service. We use the data only for the purposes that are necessary and always strive to process as little data as possible, and preferably the least sensitive.

All personal data is processed within the EU/EEA and is never shared outside this area without your consent or legal basis.

You have several rights under the General Data Protection Regulation (GDPR), including the right to receive information about how we process your data, the right to have it corrected or deleted, and the right to object to the processing. Do you want to exercise any of your rights or have questions about our handling? Please contact us at [email protected] – we will help you quickly and easily.

Below we describe the most common purposes for our processing of personal data.

Purpose of processing personal data
1. Fulfilling contracts and providing goods

We process your personal data to be able to manage and complete your purchase – from order to delivery, payment and any customer service. This includes administration, invoicing, credit checks (in case of invoice or partial payment), handling of claims and complaints and assistance with questions about your order.

Processed data: Contact information, identity information and payment information.

Legal basis: Fulfillment of contracts and legitimate interest.

2. Accounting and legal obligations

We save certain personal data to comply with legal requirements, including the Accounting Act.

Processed data: Contact information, identity information and payment information.

Legal basis: Legal obligation.

3. Marketing

We use your contact details to send you relevant information about our products, news and offers via email (newsletter). This only happens if you have actively subscribed to our newsletter. We may also invite you to events or share inspiration that suits your interest in sustainable design.

Processed data: Contact information (mainly email address).

Legal basis: Consent (for newsletters) or legitimate interest (for other relevant information to existing customers).

You can unsubscribe from mailings at any time via the link in each email or by contacting us.

4. Customer surveys

After a purchase, we may send you a voluntary customer survey via email to learn more about your experience and improve our products and services. The survey is anonymous and is not directly linked to your purchase or email address.

Behandlade uppgifter: Email address (for mailing) and technical information such as IP address and device (for security reasons).

Legal basis: Legitimate interest.

5. Recruitment

If you apply for a job with us or register your interest in employment, we process your information to assess your application and manage the recruitment process.

Processed data: Contact information, CV, cover letter and other information you provide in the application.

Legal basis: Legitimate interest or consent.

6. Website analysis and improvement

We analyze how visitors use ajkdesign.eu and our digital channels to improve the experience. This helps us understand which products are of most interest and how we can make the website better.

Data processed: IP address, geographic location (rough), purchase history, page views and search behavior.

Legal basis: Legitimate interest.

Legal basis for processing personal data

We always process your personal data in accordance with the General Data Protection Regulation (GDPR) and with a clear legal basis. Here we describe the grounds we use for different purposes:

  • Performance of contract The primary basis for processing your data (e.g. for purchase, delivery, payment, invoicing and customer service) is that we need it to perform our contract with you.
  • Legal obligation For accounting, reporting and other statutory requirements (e.g. under the Accounting Act), we process data because we are obliged to do so by law.
  • Legitimate interest For marketing (newsletters and relevant information to existing customers), customer surveys, analysis of website usage and recruitment, we weigh our legitimate interest against your privacy interest. We assess that our interests in processing the data for these purposes outweigh the limited privacy infringement it entails for you – especially since the processing is often beneficial to you (e.g. better products, relevant offers and improved service).
  • Consent If you submit a spontaneous application or an application not connected to an ongoing recruitment process, we will only save your information for future recruitment needs if you have expressly consented to this. You can withdraw your consent at any time.

You always have the right to object to processing based on legitimate interest or consent. Contact us at [email protected] and we will help you.

Links to external websites

On ajkdesign.eu there may be links to other websites that we do not control or are not responsible for.

We cannot take responsibility for the content of these external sites or for how they handle personal data and privacy.

We share the links only to make it easier for you as a customer to find more information in areas that may be relevant to our products and sustainable design.

We recommend that you always read the privacy policy of the website you visit via a link from us.

How long do we store your personal data?

We only store your personal data for as long as necessary for the purposes for which it was collected, and always in accordance with applicable legislation.

  • When purchasing: We retain your order and contact information for as long as you are a customer with us, and thereafter to be able to provide you with the best possible service in the event of, for example, complaints, warranty issues or follow-up. Since our products are created to last for generations, we want to be able to help you well into the future.
  • Accounting and legal requirements: Certain information (e.g. order numbers, invoices and payment information) is saved for 7 years according to the Accounting Act.
  • Newsletter and marketing: Data for mailings is saved until you unsubscribe or object to the processing.

At your request, we will delete your personal data to the extent possible. Please note that we are required by law to retain certain data (e.g. accounting records) even after a deletion request.

Do you want to know exactly what information we have about you or request deletion? Contact us at [email protected] and we will help you directly.

Cookies on ajkdesign.eu

A cookie is a small text file that a website asks to be saved in your browser. It allows us to remember your preferences, improve the functionality of the website and give you a better experience.

We use the following types of cookies:

  • Session cookies – temporary cookies that disappear when you close your browser.
  • Persistent cookies – cookies that remain on your device until you delete them or they expire.
  • First-party cookies – cookies set directly by ajkdesign.eu .
  • Third-party cookies – cookies from external services, such as for analytics (Google Analytics) or marketing (Meta Pixel). These help us understand how the website is used.

We also use similar technologies that store information in the same way as cookies.

Why do we use cookies? Cookies help us to:

  • Give the website better functionality and make it easier for you to use.
  • Analyze how visitors use the site so we can improve content, navigation and experience.
  • Enable personalized communication and relevant offers.
  • Target marketing that is more relevant to you.

You can manage or block cookies at any time in your browser settings. Please note that some features of the website (e.g. shopping cart or login) may stop working if you block all cookies.

When you visit ajkdesign.eu for the first time, a cookie banner will appear where you can accept or deny different types of cookies.

Why do we use cookies on ajkdesign.eu ?

We use cookies (and similar technologies) to make your visit to our website as smooth, secure and personal as possible. Cookies help us improve the functionality of the site, understand how it is used and give you a better experience – without them, many basic functions would not work.

Here are the different types of cookies we use and what they do:

Necessary cookies These are absolutely essential for the website to function properly. Among other things, they allow:

  • Your shopping cart is saved while you shop.
  • You can complete a purchase without any problems
  • Payment is made securely via our payment partner.
  • We can provide basic security and detect any fraud attempts

Without these cookies you would not be able to shop with us.

Performance cookies They help us make the website faster and better. They collect anonymous information about how visitors use the site (for example, which pages load slowly or which feeds are popular). This allows us to optimize the site to make it easier and faster for you.

Website customization These cookies remember your choices so you don’t have to make them again every time. For example:

  • Which country you have chosen for delivery
  • Saved favorites or products you viewed

They make your visit more personal and comfortable.

Marketing cookies They collect information about what you have shown interest in on ajkdesign.eu (e.g. which products you have viewed). This allows us to show relevant offers and inspiration – both on our own site and in other channels such as social media.

You can always manage or block cookies in your browser settings. When you visit ajkdesign.eu for the first time, a cookie banner will appear where you can choose to accept or deny.

If you have any questions about cookies or how we handle them, please contact us at [email protected].

With whom do we share your personal data?

Our basic rule is to never share your personal data with third parties without your consent or unless it is necessary to fulfill our agreement with you or legal requirements.

When we share data, it is either with data processors (companies that process data for us according to our strict instructions) or with independent data controllers (companies that themselves decide how the data is processed).

Data Processors We use carefully selected partners who process data on our behalf. They may only use the data in accordance with our instructions and a binding data processor agreement. They are not entitled to use the data for their own purposes and are required to protect it by law.

Examples of assistants we may share data with:

  • Logistics and transportation (forwarders and shipping companies for delivery of your order)
  • Payment solutions (our payment partner Klarna as well as banks and card acquirers)
  • IT services (operation, maintenance and support of our webshop, business system and email)
  • Marketing (e.g. analytics tools or customer survey services, if you have consented)

Independent personal data controllers In some cases, we share data with companies that are themselves responsible for the processing, e.g.:

  • Authorities (if required by law, e.g. the Swedish Tax Agency)
  • General shipping companies or payment services of your choice

These companies have their own privacy policies that apply to their processing.

We never share your data outside the EU/EEA without appropriate safeguards.

Do you have questions about who we share data with or want to know more? Contact us at [email protected].

Authorities

We only disclose personal data to authorities if we are required to do so by law (e.g. to the Swedish Tax Agency or the police during an investigation). In connection with a legal dispute, data may also need to be shared with the opposing party or the court.

How is your personal data protected?

Your privacy and the security of your data are important to us. We protect them through a combination of technical and organizational measures:

  • Encryption of sensitive information during transmission and storage
  • Limited access – only employees who need the data for their work have access to it
  • Safety procedures and ongoing training of personnel
  • Firewalls, antivirus and other technical protection against unauthorized access

We are continuously working to update and improve our security solutions to ensure that your personal data is handled safely and securely.

If you have any questions about security or our handling of data, please contact us at [email protected].

Your rights under the GDPR

As a registered user of AJKDesign, you have several rights regarding your personal data. You are always welcome to exercise them by contacting us at [email protected]. We will process your request promptly and free of charge (with the exception of manifestly unfounded or unreasonable requests).

Here are your most important rights:

  • Right of access (extract from the register) You have the right to know what personal data we hold about you and to receive a copy of it. We may need to verify your identity to ensure that the data is provided to the right person.
  • Right to rectification If any information about you is incorrect or incomplete, you have the right to have it corrected without undue delay.
  • Right to erasure (“right to be forgotten”) You have the right to have your personal data erased if: – They are no longer needed for the purposes for which they were collected – You withdraw your consent and there is no other basis for the processing – The processing is based on legitimate interest and your reasons outweigh them – The data has been processed unlawfully – Erasure is required by law – You object to direct marketing The right does not apply if we are obliged to save the data by law (e.g. the Accounting Act).
  • Right to data portability You have the right to receive the personal data concerning you that you have provided to us, in a structured and machine-readable format. This applies when the processing is based on consent or a contract. You can also request that the data be transferred directly to another data controller when technically feasible.
  • Right to restriction of processing You may request that we temporarily restrict the processing of your data, for example while we investigate an objection or correction. However, during the restriction period, we may have difficulty fulfilling certain obligations towards you.
  • Right to object You have the right to object to processing based on legitimate interest. We must then stop processing the data unless we can demonstrate compelling reasons that outweigh your interests. You always have the right to object to direct marketing – then we will immediately stop such processing, including profiling for marketing purposes.

If you are dissatisfied with how we handle your personal data, you have the right to file a complaint with the Swedish Data Protection Authority (IMY) at www.imy.se.

Complaints and supervisory authority

If you think we have handled your personal data incorrectly, you are always welcome to contact us first – we would be happy to correct it and learn from it. You can reach us at [email protected].

http://imy.seYou also have the right to file a complaint with the supervisory authority. In Sweden, the Swedish Data Protection Authority (IMY) is responsible for supervision under data protection legislation. You can report it via their website www.imy.se.

Contact us

We want you to always feel confident about how we handle your personal data. Our goal is to be clear, open and easy to reach.

If you have any questions about privacy, personal data or this policy, please contact us at [email protected] – we will respond as quickly as possible.

Thank you for trusting AJKDesign.